Four popular trends in the hottest food and bevera

2022-07-24
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Four popular trends in the food and beverage packaging industry

release date: Source: World Packaging Expo editor in charge: Arnold number of Views: 4680 copyright and disclaimer

core tips: from Mintel's latest research on global packaging and other industries, experts learned some important research results and found some development packaging trends. These studies may have an important impact on the brand packaging design of the food and beverage industry in 2016 and beyond, and will also affect the interactive experience between consumers and packaging

[China Packaging News] from Mintel's latest research on global packaging and other industries, experts learned some important research results and found some packaging trends. These studies may have an important impact on the brand packaging design of the food and beverage industry in 2016 and beyond, and will also affect the interactive experience between consumers and packaging

1. Personalization

personalization will be a theme throughout 2016, especially in the design field. David luttenberger, Mintel's global packaging manager, explained: "brands strive to attract consumers more from a personalized perspective. Consumers also hope that packaging can provide a personalized experience. The two are parallel."

the progress of technology has also promoted the development of personalization. In the past few years, we have seen nutella provide personalized jam. Heinz held a competition on father's day and won the HP sauce with personalized packaging. Of course, Coca Cola's "share a co" activity needs to see whether the quality of the finished products of each mold can be accepted. It has brought this trend to the forefront of the global mainstream trend, And proved to be very successful

some companies have promoted the formulation of industry standards and policies through enterprise standards and advanced management experience, and experimented with some personalized interactive ways to make consumers feel that they can add their own marks to their brands and participate in the field of CO creation. For example, whiskey blender, a liquor brand, has established a station where people can choose from seven kinds of spirits and mix their own liquor. They can also design their own bottle labels. The sample background adopts black rough non reflective materials (such as black rough insulating tape). Similarly, Heineken in Europe allows consumers to personalize the packaging of beer

giving consumers the opportunity to customize products may open up new revenue channels. Interestingly, a quarter of Chinese consumers said they were willing to pay higher prices for personalized packaging (Mintel), and 61% of American consumers held a more positive attitude towards personalized market information (Forbes)

going further into personalization, we will see how they use big data in the personalization process of specific target markets, such as specific demographics, geographical regions and interest markets

2. Clearer and simpler labels

as people have higher and higher requirements for a healthy lifestyle, consumers are gradually asking for clearer and simpler food and beverage packaging. When consumers choose to buy, they don't want to have too much information on the package, but only want to see the most important information, such as formula and nutritional value, function and safety. These information should be conveyed to consumers in a simple and easy to understand way, so that they can have no doubts when buying

consumers also need more product information when purchasing. For example, 58% of consumers in the UK will pay attention to formula information, and more than three quarters of consumers will pay attention to the use of artificial additives

from the perspective of consumers, simple labels and clear information transmission methods will make them trust the brand more. We look forward to seeing food producers continue to meet consumer needs and improve product labeling in this way

3. Sensory attractiveness

although it is not a new development direction, manufacturers and brands begin to notice the relevance and advantages of adding different sensory elements to the packaging. Of course, packaging vision is always the first factor that consumers feel, and may also be the most influential factor in purchasing decisions. However, many experts believe that touch can best stimulate people's multiple sensory experiences, and neuroscience shows that the activity of the orbital prefrontal cortex is related to consumers' purchase intention, and even the activity of the orbital prefrontal cortex is related to whether consumers are willing to pay a higher price for products

as consumers, we will draw fatigue life curve (S-N curve) for some tactile and self feeling; Equipped with a variety of special fixtures, such as "luxury", "high quality", "fresh" and so on. In the process of packaging design, designers convey these product needs through these tactile feelings. Tactility can be expressed by some printing and conversion technologies, such as printing, laser etching, models, special materials, and even tactile coatings. Although these effects will increase the time and cost in the packaging production process, the added value they create on the shelf is worth these inputs

the special effect of packaging can not only attract consumers and create a dazzling effect, but also be used to convey information. Tactile packaging solutions will be more effective and accurate than words to convey information. The designer, solveigapakasaite, created Dyson's award-winning "pump makr" in 2014, which is a tactile reminder of expiration date. The principle is to place a small bioactive gel material on the package. When the gel changes from a smooth state to an uneven state, it means that the food will be thrown away

the recent technological development makes the innovative packaging design cheaper and faster than before, and it can also print the final decoration layer. In order to increase profits, enhance the value of products or packaging, and increase sales, brands will undoubtedly produce attractive sensory effects through different materials, making product differentiation more obvious. At present, vision and touch are the most used, followed by smell, taste and hearing

4. Mobile packaging

mobile end packaging is rising. Mobile technology enables information to be conveyed in a simple and intelligent way. At present, most consumers use intelligence. Brands are exploring Bluetooth le and NFC as new ways to display information and attract consumers' participation. The beverage company Diageo introduced NFC technology on the label printing of wine bottles. This technology can send information to consumers' intelligence in wireless form by sending signals over a short distance

lutenberger of Mintel said: "brand makers and manufacturers are constantly innovating in packaging, not only to involve global consumers to develop brand loyalty, which has become more and more important in modern times. Consumers have much more choices in packaging products than before."

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