In recent years, various disputes in the door and window industry have emerged one after another, among which consumption problems such as dishonesty and substandard products have become a more common phenomenon in the industry. As a result, many enterprises have a crisis of trust and face the risk of being eliminated. In this situation, how should the door and window industry keep its own brand and win market position? We learned from a number of industry insiders and heads of well-known enterprises how enterprises should do so that they will not be "struck out"
high quality products "lay the foundation" for enterprise brands.
in fact, after some negative events of enterprises were exposed, they not only did not put forward practical solutions to the problems, but also regarded them as a free publicity opportunity and swaggered through the market. As a result, such enterprises have no brand awareness, but no brand reputation, leaving a bad impression on the market. Therefore, experts said that the strategy really conducive to the long-term development of enterprises is to use product quality to improve brand value
similarly, improving product quality is the primary task of enterprise development. The reason why some door and window enterprises have high popularity is that they have been making great efforts to optimize product quality. Not only that, it also needs to have an excellent designer team to launch new products regularly to meet the public's demand for fashionable doors and windows, so as to be recognized by the market
honest management helps the long-term development of enterprises
it can be said that the honest management of enterprises can form strong intangible assets in the long-term development of enterprises. These are important components of the competitive soft power of door and window enterprises, and can play a strong role in promoting the long-term development of enterprises
"some enterprises claim that they can return goods for life without reason, but in fact they have no money to return. This not only creates a crisis of trust in the brand for consumers, but also is not conducive to the long-term development of enterprises." The high-end metal material market represented by special steel has long relied on imports. The person in charge of well-known enterprises analyzed that only door and window enterprises with good faith can obtain the trust of dealers, Ma Zhanfeng, Secretary General of China Plastics Processing Industry Association, who attended the meeting on behalf of Qian Guijing, President of China plastics processing industry association, and Cao Jian, executive vice president of China Plastics Processing Industry Association, and spoke at the meeting, so that customers are willing to continue to cooperate with enterprises, In the long run, it is bound to be conducive to the long-term development of the enterprise
in addition, enterprises should operate in good faith, not only in terms of high-quality products, but also in terms of services. In the sales service, some successful door and window enterprises, whether far or near, have special personnel to design for free, increase the measurement and installation of plastic recycling and utilization, and promise to provide free warranty and lifelong maintenance services for hardware accessories within one year, so that customers can receive supreme treatment and feel the sincerity of the enterprise. It is precisely because of these attentive services that they have gained a good reputation among consumers
therefore, in the current door and window market, due to the lack of relevant industry standards, there may be more or less problems in the production of door and window products or the operating oil pump of the enterprise. In this case, if the enterprise wants to maintain its own brand and develop in the long run, it must also work hard to strengthen its own strength and honest management
global glass () Department