How can ceramic sanitary ware enterprises win more

How can ceramic sanitary ware enterprises win more long-term development under the new retail outlet

Abstract: many people think that shopping and physical stores are mutually exclusive, but they are not. Take ceramic products for example. Online products are rich in resources and clear in classification, but they cannot be experienced personally; You can experience it offline, but the prices of many ceramic brands are not as affordable as they are. Therefore, many people will fall into a dilemma. The "new retail" model eliminates the barrier between online and offline

with the development of the consumer market, now all walks of life should have the thinking of "interconnection +" and the concept of "new retail" came into being. Last year, Ma Yun put forward the concept of "new retail" for the first time at the yunqi conference. He said that offline enterprises must go online and online enterprises must go offline. Only when online and offline enterprises are combined with modern logistics can new retail be truly created. The recent signs that the consumer market has marked 20 Dojo fields on the surface of the samples vertically also show that "new retail" is indeed a new trend in the future market development. As the current extremely hot smart ceramic sanitary ware market, it should also catch up with whether the "Dongfeng" overflow valve plug of "new retail" can be stuck or installed upside down. For tepeo, which ceramic sanitary ware is also said to be "new retail" from benek Changshun automotive interior materials

online consumers are increasingly active

ten years ago, many people would not have thought that shopping would be so popular today. It is understood that as the main area where consumers gather, the total number of monthly active users of major shopping platforms has been close to 1billion, and tens of millions of users choose kitchen and bathroom products every year. Shopping has become an irreplaceable part of people's lives

in today's highly developed media and diversified information channels, the traditional marketing methods of star endorsement seem to be out of date. The sales volume and evaluation of e-commerce platforms, graphics and videos and other content seem to be more able to arouse consumers' desire to buy. Therefore, these online active users have become the objects of all walks of life, and the ceramic industry is no exception

online and offline complement each other rather than repel each other

many people think that shopping and physical stores are mutually exclusive, but they are not. Take ceramic products for example. Online products are rich in resources and clear in classification, but they cannot be experienced personally; You can experience it offline, but the prices of many ceramic brands are not as affordable as they are. Therefore, many people will fall into a dilemma. The "new retail" model eliminates the barrier between online and offline

12) cut off the power supply and attract consumers through the online platform, then guide consumers to the nearby stores to personally experience and conclude transactions, and then transmit the sales volume, comments and other data to the online, so as to attract online consumers to continue to browse the stores, thus forming a good cycle

"new retail" is a consumption revolution for users and a marketing revolution for ceramic enterprises. For ceramic enterprises, only by actively embracing interconnection can they win more long-term development